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35 years ago, a strapping young man took his track winnings and decided to go legitimate.

Setting his sights to the Toy Industry, Vic Machismo Sr was now an honest businessman but he never forgot his gambling roots.

He gambled when choosing licenses, picking ones nobody else would touch, he gambled that his ideas and concepts would sell as well as they did in his brain.

Vic was a good gambler as his ideas and concepts paid off and made a generation of kids happy.

His infamous bust at a Staten Island Arcade and subsequent incarceration for allegedly trafficking counterfeit game tokens stabbed the company repeatedly before it could reach it's true heights, but I am back to honour my dad's vision and more importantly continue gambling....

Vic Machismo Jr.















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